Motorola 720iS

NTT
DoCoMo has decided to join the Motorola initiative of taking part in
the (PRODUCT) RED program. From now on, Motorola will donate
approximately 1,000 yen for each M702iS(RED) handset sold in Japan, while 1% from the bills of all DoCoMo users will go to the Global Fund, used for fighting AIDS.





Motorola's participation in the (PRODUCT) RED project is one with a
long history. The company has produced a special line of mobile phones,
all red. Contributions from the sale of these phones go directly to the
Global Fund and vary based on product, country and service provider. In
U.K. for example, a £10 contribution is made on the sale of each
red MOTOSLVRT and red MOTORAZRT V3i, and also, 5% of the wireless
monthly bill of each user owning such a phone goes to the Global Fund.
In the US, $17 are donated on the sale of the red MOTORAZRT V3m phone.





The ( PRODUCT) RED phones are a limited edition and have special
wallpapers, ring tones and video casts, especially designed for this
line.





(PRODUCT) RED is a business model founded at the beginning of year 2006
by U2 lead vocalist Bono and by Bobby Shriver of Debt AIDS Trade in
Africa, an international non-governmental organization raising money to
help eliminate HIV/AIDS in Africa. Its is based on the donations made
by international brands to the Global Fund by selling (PRODUCT) RED
labeled products.





The M702iS(RED) handset will be launched by DoCoMo on April 27th, 2007. For DoCoMo, the donation program will be active until the end of March 2008.